Personalization packaging is when you design your boxes, after researching customer behaviors, to reach a level where customer connects emotionally with your product. Coca-cola is the classic example of using hyper-personalized packaging for a product; Printing common names on soda bottles and then urging people them to find a bottle with their name on it, this marketing strategy was a massive hit and sales of coke skyrocketed. Nutella is another example of using personalization in packaging as a marketing strategy, you could request a jar with your name on it. In both example one thing in common; emotional connection. Both of these brands targeted the emotional side of branding, even though consumers know how harmful these products are and their possible adverse effects on health, these are still staples in almost every household.
Personalized packaging for Tobacco:
Hyper-personalized packaging can be a new marketing trend for tobacco products. With all the regulations and bans on the marketing of tobacco products and very little room for innovation, this is one tool that can help achieve desired results. Among all tobacco products (cigarettes, Juul, cigars, etc.) cigars are probably the hardest to market. Cigars are market niche, not everyone has a taste for this product. The cigar is considered to be a luxury product (Cuban cigars ftw) and not affordable for everyone either. People who mainly consume cigars are not sitting in front of their TV sets or scrolling through feeds on smartphones so traditional marketing is absolutely out of question.
Personalized Cigar Boxes:
Using personalization for secondary packaging i.e. box of the cigars can be a great marketing tool. Cigars are usually wrapped in fancy covers and olive leaves, but it’s the box that makes the impact. A personalized cigar box, neatly put on a console in a drawing-room can sure make a statement. This is the emotional side of tobacco marketing that should be stroked. A cigar box manufactured according to the taste of the consumer can get you a customer for life. Using the right type of material is the most important part of creating a perfectly personalized cigar box. Wooden cigar boxes are extremely popular, they’re durable and older cigar boxes acquire a lot of value. An antique cigar box can have an estimated value of $500 to $1500. This is just one part of giving a completely satisfactory experience to the consumer.
The box must feel great to touch, the logo of the brand engraved on the lid will evoke a feeling of brand loyalty every time the consumer will smoke. A carefully designed and luxurious cigar box will do the marketing for you whenever your customer will take out the cigar out of it in front of someone.
Researching the perfect design for your cigar box can be time-consuming and may require extra cash. The best option is to hire a custom packaging company for your product. Custom Cigarette Boxes is a highly experienced packaging company that’ll provide you with the premium quality personalized Cigar Boxes.
